As businesses return from the summer break with renewed vigour, many will look to revitalise their online presence. This period is opportune for engaging with web design agencies for a website refresh, enhanced SEO, or comprehensive rebranding. Here is a detailed look at the best options available for your business and our new modular pricing structure for brochure websites.
Why Refresh Your Website Now?
Post-summer is an ideal time to capitalise on the strategic planning that follows the holiday season. A refreshed website can:
- Enhance User Experience: Streamlined navigation, faster load times, and responsive design keep visitors engaged.
- Boost SEO Performance: Updated content and technical SEO improvements can significantly enhance your search engine rankings.
- Reflect Current Branding: A website refresh ensures your online presence mirrors recent changes in your brand identity or business direction.
Optimal Solutions for Your Web Design Needs
- Responsive Design and Mobile Optimisation
Ensuring your website is mobile-friendly is no longer optional. With a significant majority of users accessing sites via smartphones, responsive design is critical. Specialising in creating websites that perform seamlessly across all devices ensures an optimal user experience. - SEO and Content Refresh
SEO is an ever-evolving field. Staying ahead requires regular updates to your website’s content, meta tags, and overall structure. Enhancing your site’s visibility can drive more organic traffic to your business. For example, the top five search results on Google account for about 70% of total clicks. - Visual and User Experience Design
First impressions matter. A visually appealing website with intuitive navigation can significantly impact user engagement and conversion rates. Employing the latest design trends and UX principles creates stunning websites that captivate your audience. - Branding and Identity Integration
Consistency is key in branding. Ensuring your website reflects your brand’s identity, values, and messaging is crucial. From logo placement to colour schemes, every element should align with your brand strategy. - Performance Optimisation
A fast website not only improves user experience but also boosts your SEO rankings. Comprehensive performance optimisation services, from image compression to advanced caching techniques, ensure your site runs at peak efficiency.
Benefits of Revitalising Your Website and SEO
Businesses that invest in website refreshes and SEO enhancements see tangible benefits:
- Increased Traffic: Organic search is responsible for 53.3% of all website traffic. A higher search ranking results in a significant increase in visibility and traffic.
- Higher Conversion Rates: 72% of consumers who perform a local search visit a store within five miles. Moreover, 28% of local searches result in a purchase.
- Improved User Engagement: Websites optimised for mobile see improved user engagement, with mobile devices accounting for 59.77% of global internet traffic.
- Enhanced Brand Credibility: A well-designed, updated website can significantly boost a business’s credibility and trustworthiness. In fact, 75% of consumers judge a company’s credibility based on its website design.
Introducing Our New Modular Pricing Structure
To make our services more accessible and tailored to your specific needs, we have lowered the pricing for our basic brochure site and introduced a modular system. This ensures that you only pay for the features you need.
| Package | Prices | Includes |
|---|---|---|
| Starter Package | from £1,500 |
Custom Website, Premium UI/UX design process, Optimised Core Web Vitals (LCP, FID, CLS), Basic SEO optimisation, Schema markup implementation, XML sitemap generation, Cloud hosting with CDN, SSL certificate, Contact form, Social media integration, Google Analytics 4 setup, WordPress CMS, Basic security features, 90-day post-launch support, Training and templates for content updates |
| Professional Package | from £4,500 |
Custom Website, Advanced UI/UX design with user testing and iteration, Custom icon set and illustrations, Advanced interactive elements, Accessibility-focused design (WCAG 2.1 AA compliance) Advanced SEO strategy, Premium cloud hosting with Krystal, CLoudflare CDN, Enhanced security suite, Advanced contact form with automation, Social media feeds integration, Custom Google Analytics 4 dashboard, Basic PWA features, Fully optimised E-commerce functionality, 180-day post-launch support, Core vitals performance optimisation, Keyword research and content gap analysis, Competitor analysis, Internal linking strategy, Local SEO |
| Business Package | from £9,500 |
Custom Website, Scalable architecture for unlimited pages, AI-driven SEO and content optimisation, Multi-region cloud deployment with auto-scaling, Enterprise-grade security with DDoS protection, Full PWA implementation, Advanced e-commerce with multi-currency and tax automation, Custom ERP/CRM integration, AI-powered chatbots with personalisation engine, A/B testing setup, Comprehensive analytics with machine learning insights, Performance optimisation with Core Web Vitals focus, Accessibility compliance (WCAG 2.1 AA), Multi-language support, Dedicated team, 24/7 support and monitoring, Quarterly strategy workshops and more Custom SEO dashboard with real-time metrics, Integration of user behavior analytics (e.g., heatmaps, session recordings), Conversion rate optimisation (CRO) strategy, Advanced structured data implementation (e.g., FAQPage, How-to, Product), Automated content performance tracking |
Choose Site Addons
Prices may vary depending on project characteristics
| Add-On | Pricing and features |
|---|---|
| E-commerce Functionality |
Basic Setup: £1,700 – Responsive product catalog optimised for mobile, tablet, and desktop, Secure payment gateway integration with major providers (e.g., PayPal, Stripe), Basic inventory management system with low stock alerts, Order tracking and management for both customers and administrators, Simple product search and filter functionality, Basic analytics dashboard for sales and customer behavior Advanced Setup: £3,500 – All features from Basic Setup, Multi-currency support with automatic exchange rate updates |
| Content Creation and Copywriting |
Starter: £500 – SEO-optimised website content for 5 key pages (e.g., Home, About, Services, Contact, FAQ), Keyword research and implementation for local and industry-specific terms, Meta descriptions and title tags optimised for search engines and click-through rates, Basic content style guide to maintain consistent tone and messaging, One round of revisions based on feedback Comprehensive Package: £2,300 – 1 All features from Basic Package, Additional 15 pages of SEO-optimised content (e.g., individual service/product pages), 20 engaging blog posts (500-1750 words each) on relevant industry topics, Email marketing template designed for newsletters or promotional campaigns, Social media content calendar with 30 days of post ideas and copy, Extended keyword research including long-tail keywords and question-based queries, Content strategy document outlining future content opportunities and goals, Two rounds of revisions based on client feedback |
| Custom Design Elements |
Custom Graphics and Illustrations: £500 per set – Logo refinement or simple redesign to enhance brand identity, Color palette selection with primary, secondary, and accent colors, Basic icon set (up to 10 icons) for use across website and marketing materials, Typography selection for headings, body text, and special elements, Brand guidelines document outlining logo usage, color codes, and font specifications Custom Photography: from £1,500 per day – Professional photo shoot with editing and optimisation for web/print/broadcast use |
| SEO Enhancements |
Local SEO Optimisation: £750 – Google My Business profile optimisation, Local citation building across top 50 directories, Location-specific keyword strategy, Creation of location-specific website pages, Schema markup implementation for local businesses, Google Maps listing optimisation, Local link building strategy Technical SEO Audit and Fixes: from £1,600 – In-depth website crawl and analysis, Site architecture and internal linking review, Duplicate content resolution, Website loading speed optimisation, Canonical tags and meta robots directives implementation, Broken links and redirect chains fixing, XML sitemap and robots.txt optimisation, Advanced structured data markup implementation Ongoing SEO Management: from £665 per month – Regular content updates, Ongoing high-quality link building, Monthly performance reporting, Competitor analysis and strategy adjustments, Continuous on-page optimisation, Content gap analysis and topic cluster development, Technical SEO monitoring and issue resolution, Google Search Console management and optimisation, Adaptation to algorithm updates and industry trends |
| Performance Optimisation |
Advanced Site Speed Optimisation: from £950 -Comprehensive code review and optimisation, CSS, JavaScript, and HTML minification and compression, Lazy loading implementation, Server response time optimisation, Core Web Vitals enhancement, Browser caching configuration, Server requests reduction, Mobile performance optimisation Advanced Caching and Image Compression: from £300 – Advanced browser caching strategies, Server-side caching solutions setup, CDN configuration, Comprehensive image optimisation, Next-gen image formats implementation, Adaptive image serving setup, Video compression and optimisation, Critical resource preloading and prefetching |
| Social Media Integration |
Basic Integration: £450 – Social media profile setup (3 platforms), On-brand profile and cover images, Social sharing buttons implementation, Open Graph and Twitter Card meta tags, Social media content calendar template, Google Analytics social tracking setup, Social follow buttons integration, Content templates Advanced Integration: £500 – Live social media feed integration, Custom social media landing pages, Social login functionality, Social listening tools setup, User-generated content displays, Social proof notifications, Advanced Open Graph optimisation, Pixel tracking for retargeting campaigns |
| Maintenance and Support |
Standard Maintenance: £65 per month – Regular system and plugin updates, 24/7 security notifications, Basic uptime monitoring, Monthly website backup, Minor content updates (30 mins/month), Basic SEO monitoring, Email support (24-hour response), Monthly website health report Comprehensive Support: from £130 per month – 24/7 advanced uptime monitoring, On Update off-site backups, Priority support (4-hour response), Extended content updates (3 hours/month), Google Analytics and Google Search Console interpretation with actionable recommendations, Competitor analysis and SEO benchmarking, Website audit and modernisation implementation, Access to premium plugins and themes library with custom installations, Content performance tracking and optimisation |
Conclusion
Revamping your website post-summer can provide a significant boost to your business’s digital presence. By focusing on responsive design, SEO, visual appeal, branding, and performance optimisation, you can ensure your website not only looks great but performs exceptionally well. Take advantage of the renewed energy this season brings to enhance your online presence and drive business success.
For more information on how to get started with a website refresh, SEO enhancements, or branding updates, explore the services available and find the package that best suits your business needs.
Competitive Pricing in Oxfordshire
Our pricing structure is highly competitive within the Oxfordshire region. Agencies in the area typically charge between £1,000 and £5,000 for basic web design services, with bespoke designs ranging from £2,500 to £10,000 or more depending on the complexity and custom features. Our modular system offers transparent pricing with flexible add-ons, ensuring you receive tailored services without unnecessary costs.
Articles referenced for statistics:
https://backlinko.com/seo-stats/
https://www.monsterinsights.com/seo-statistics/
